Impact
Report
What working people built with $5, $10, and $25 — and the fourteen candidates it put on the ballot.
By the Numbers
won
unseated
the ballot
paid promo
views
reached
candidate films
published
gift
recurring
Grassroots contributions processed Jan 1 – Jul 12, 2026. Social reach across Instagram and Facebook, same period.
The Scoreboard
Denver was not a one-off. Fourteen No One Left Behind–endorsed candidates have now won their primaries and are on the ballot this November. Two of them did it by unseating sitting Democratic incumbents.
| Candidate | Race | Primary | Result |
|---|---|---|---|
| Melat Kiros | CO-01 | Jun 30 | WON 49–44. Unseated Rep. Diana DeGette after 15 terms |
| Brad Lander | NY-10 | Jun 23 | WON 66–34. Unseated Rep. Dan Goldman |
| Chris Rabb | PA-03 | May 19 | WON by 15 points in a four-way primary |
| Randy Villegas | CA-22 | Jun 2 | WON after $2M was spent against him |
| Mai Vang | CA-07 | Jun 2 | WON — finished ahead of a 30-year incumbent |
| Aisha Wahab | CA-14 | Jun 2 | WON — top of the field |
| Angela Gonzales-Torres | CA-34 | Jun 2 | WON — advanced to November |
| Analilia Mejia | NJ-11 | Jun 2 | WON — held the seat she flipped in the special |
| Roy Cooper | NC-Sen | May 19 | WON — Democratic nominee for U.S. Senate |
| Jon Ossoff | GA-Sen | May 19 | WON — Democratic nominee for U.S. Senate |
| Sherrod Brown | OH-Sen | May 5 | WON — Democratic nominee for U.S. Senate |
| James Talarico | TX-Sen | Mar 3 | WON — Democratic nominee for U.S. Senate |
| Rev. Frederick Haynes III | TX-30 | Mar 3 | WON — advanced to November |
| Paul Nolley | IL-16 | — | WON — advanced to November |
Two sitting members of Congress lost their seats to candidates we backed. Both were told it could not be done.
And in California, Randy Villegas — a political newcomer whose campaign film we produced and distributed — won his primary after outside groups spent two million dollars trying to stop him.
What Your Dollars Funded
A candidate video program built for people who don't get one
Well-resourced campaigns hire film crews. The candidates we back usually can't. So we became the film crew.
Between May and June we produced seven original videos for endorsed candidates — written, shot, edited, and distributed by NOLB at no cost to the campaigns. Six ran on NOLB's own channels and were viewed 58,031 times organically; a seventh, published from the candidate's account, added 497 more engagements. In all the program drove 3,190 likes, shares, and comments.
| Candidate | Video | Published | Views | Likes | Shares |
|---|---|---|---|---|---|
| Chris Rabb (PA) | AOC endorsement: “Elect Democrats like Chris Rabb” | May 17 | 15,924 | 1,183 | 86 |
| Ammar Campa-Najjar (CA-48) | “The truth buried beneath $5M in ads” | Jun 1 | 11,861 | 275 | 26 |
| Ammar Campa-Najjar (CA-48) | “Powered by listening to CA-48 voters” | May 30 | 10,386 | 162 | 6 |
| Chris Rabb (PA) | “Philly is our city” — closing argument | May 14 | 9,598 | 340 | 66 |
| Randy Villegas (CA-22) | “Bring our Central Valley to DC” | May 29 | 6,159 | 302 | 44 |
| Ammar Campa-Najjar (CA-48) | “Can't be bought by special interests” | May 25 | 4,103 | 133 | 9 |
| Ammar Campa-Najjar (CA-48) | “This community needs a fighter” | — | n/a | 450 | 34 |
| TOTAL — 7 videos | 58,031 | 2,845 | 271 |
The Rabb film was our best performer: nearly 16,000 views and 1,183 likes, published two days before the Pennsylvania primary. It cost the campaign nothing.
View counts cover the six videos published on NOLB's own channels. The seventh, on the candidate's account, reports engagement only.
Reach: two million views, none of them bought
Across Instagram and Facebook we published 353 posts between January and July. They were viewed 2,098,402 times and reached more than 617,000 people.
Every single one of those views was organic. We spent nothing on boosted posts or paid promotion — not one dollar.
| Channel | Posts | Organic views | People reached | Engagement |
|---|---|---|---|---|
| 208 | 1,775,486 | 398,697 | 69,375 | |
| 145 | 322,916 | 219,190 | 19,792 | |
| TOTAL | 353 | 2,098,402 | 617,887 | 89,167 |
That reach was earned, not purchased: 5,185 shares on Instagram and thousands more on Facebook, as supporters passed our candidates' stories on to people we could never have paid to reach.
It is worth sitting with the asymmetry. Our opponents in California spent five million dollars on negative television. We spent zero on promotion and put our candidates in front of six hundred thousand people anyway. That is the return on organizing rather than buying.
Note: Instagram reach data is available for 147 of 208 posts, so the true figure is higher than reported here.
A Donor Base That Looks Like the Movement
The median gift to NOLB this year was $18.68. Fifty-seven percent of all contributions were under $25. We have no billionaire backers and no corporate PAC money — and we are winning races against people who do.
- 109 donors are now giving monthly, building the recurring base that lets us commit to candidates early — before the polls make it safe.
- 95% of our donors chose to cover their own processing fees, so nearly every cent goes to the work.
- 650 individual donors gave this year. The next 650 are how we scale.
Still on the Board
Seven more endorsed candidates face primaries in August. Primary season closes on the 18th.
Peggy Flanagan's race is the clearest illustration of the pattern. Outside groups have spent ten million dollars trying to stop her. She is still ahead. That only holds if grassroots money keeps showing up on the other side of the ledger.
Two incumbents unseated.
Two million people reached without spending a dollar to reach them.
Denver showed us the money can be beaten. Michigan is where we find out if it can be beaten again.
Stand with them →Paid for by No Dem Left Behind PAC. Not authorized by any candidate or candidate's committee.